We all use rubbish bags every day of our lives, now here’s an opportunity to do your bit for the welfare of the people in your community and the environment! I was recently made aware of this very cool initiative in KZN which is changing the lives of about 100 previously unemployed women in the province. It’s called Supa Mama and it’s a recyclable refuse bag made from recycled plastic.
Founded by Thina Maziya, Supa Mama engages with the women who were already collecting plastic rubbish around the province. But her innovative business model allows Thina to cut the middleman out and deal directly with the ‘Mamas’, thus ensuring she is able to pay them the best price for their recycling efforts. Hundreds of waste collectors now earn a weekly income that helps to feed their families.
“We realised that the Mamas were walking far to collect their plastic and could not carry the waste collected over long distances, so we set up collection points around the province to assist them in increasing their volume.
We’ve also set up a safe SMS weekly payment system via Absa CashSend so our Mama’s don’t have to carry cash,” says Maziya.
Supa Mama refuse bags join the growing league of businesses in SA that have social and eco enterprise woven into their foundation, such as Tich Smith’s LIV Eggs and LIV Flowers.
“Supa Mama is not about offering a quick promotion though, with temporary feel good eco and social benefits. The more Supa Mama refuse bags we sell, the more Mama’s we can provide work to and the more rubbish we can keep out of dumps,” said Maziya.
Supa Mama aims to provide work for over 500 Mamas and will look to start a Mama-owned fleet of trucks to service the growing logistical needs of the firm.
Show your support for this initiative!
Supa Mama refuse bags are available at Spar, Shoprite/Checkers, OK Foods, Game and other Masscash stores around KZN – it costs R19.99 for a Value Pack of 20 bags.