ELLE announces the 2014 Rising Star Design Award winner

Tamara Chérie Dyson from Cape Town was announced as the ELLE 2014 Rising Star Design Award winner at the African Fashion International (AFI) Mercedes-Benz Fashion Week Africa.

She has won an amazing opportunity to kick-start her career in fashion and launch her own fashion label in collaboration with MRP. Her winning collection was entitled ‘Geometrics’ and showcased contrasting textures, a combination of structural and fluid silhouettes with a neutral colour palette.

Tamara will have the opportunity to redesign a predetermined range in collaboration with MRP, which will be sold in selected MRP stores. She also receives a cash prize of R30 000 from MRP to help launch her career and the opportunity to complete a mentorship programme at the MRP head office in Durban, where she will be exposed to the complete retail cycle. In addition, Tamara will join ELLE for a two-week mentorship with the fashion team and ELLE editor Emilie Gambade, and receive an extensive Regenesys Business School mentorship programme and business coaching. Tamara will also have the opportunity to show at AFI Mercedes-Benz Fashion Week in Johannesburg in 2015 and receive R7 000 from MRP towards the cost of creating the range.

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