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Ask Ashe

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About Ask Ashe

About Ask Ashe
Brand Consultant + Editor

I’m Nicola Ashe - ad exec turned brand consultant, who quit the rat race in 2014, so I could finally breathe again. I live in Durban, South Africa with my husband and 4 rescue dogs and run Ask Ashe as a brand consulting business, helping people create and curate their own brands. But it's also my little space on the web, where I've shared design, decor, food, travel or lifestyle snippets since 2009.

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  • DESIGN + INTERIORS
  • EAT + DRINK
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FOLLOW MY VISUAL JOURNAL ON INSTA AT @ASKASHE

  • I can smell the weekend from here... Making it a long one and there are just a few G+T’s planned🍹🍹🍹 Some people have a drinks trolley, I had to migrate to a drinks cabinet to house my spirits and accessories - this is just one side of it. #ginforthewin
  • One of my favourite local fabric designers is having a SALE! @cottonberryza design the most exquisite fabric which is sold to interior designers for use in interior projects. All in-stock fabric, including both the 'Indigo Bay original’ and 'Indigo Bay extended’ collections, as well as the hand printed cushion panels from the 'Colour tribe Collection' are on sale at 40% off, while stocks last. Designs are printed onto 140 cm wide, 100% cotton which is locally woven, designed and printed. So if you spot something gorgeous in these pics, get in touch with a designer near you to purchase on your behalf: The fabric is available through these interior agents: Gauteng: Halogen International 011 262 8960 KZN: Walnut Interiors 031 208 9520 Eastern Cape: The Blumberg Fabric Company 041 373 1266 Limpopo: KuKu Interiors 015 817 1834 Mpumalanga: Front Door Interiors 013 7512896 #supportlocal #localzadesign #fabricdesign #cottonberry #madeinsouthafrica
  • Sorry not sorry.
  • If all else fails, remember cowboys don’t cry... Funny story, for those who know me well, you’ll know my husband’s name is Edge - yes like really really on his birth certificate and all. He is not named after a U2 band member - he’s older than the band 🤣 He is in fact named after a cowboy book hero, Captain Hedges, whose name changes to Edge over the book series.
  • So that I don’t have to explain it to another white person. I stand in support of all the amazing POC that I have the privilege of working with everyday. I’ve watched the conversation on here unfold and explode. It got pretty uncomfortable. Good. It’s supposed to be. If your feelings as a white person are hurt or you don’t understand white privilege, then you are part of the problem. I don’t post this to get likes or comments (these will be disabled), I post this in the hope that if only one white person who still doesn’t get it might take the time to actually work out why they need to do their research, check their privilege and be part of the change that is so badly needed. Listen without feeling attacked. Hear what POC are saying without making it about you and your feelings. Make a point of digging deep to recognise that as white people we have been trained to be racist whether we think we are or not. It can change with you.
  • Not much about life right now feels balanced. In fact it’s a pretty unreal shit show most days. Aside from the usual stress and anxiety that comes with the day-to-day of running a business and well let’s be honest, just adulting - we’ve had a rona curveball of note thrown at us, along with a whole heap of uncertainty about the future. To say it’s taken it’s toll on me is an understatement and I’m sure many can hard relate. Tarryn from @mermaidsquad_sa reached out to me and little did she know how needed these babies really were! JS Health Vitamins have been on my radar for ages so am so happy to finally be giving them a try - especially as she sent me ANXIETY + STRESS and DETOX + DEBLOAT - time to give this gut some loving! . Some facts: Detox + Debloat contains milk thistle which protects the liver and along with turmeric and fennel works to relieve digestive discomfort. Anxiety + Stress contains ashwagandha which is traditionally used in Ayurvedic medicine as a rejuvenating tonic. Combined with passionflower to reduce anxiety and nervous tension, antioxidant Vitamin C and Vitamin B5 to support cognitive and mental function I cannot wait to feel less foggy and all round more energised - watch this space! . #JSHEALTH #mermaidsquadsa #anxietyandstress #detoxanddebloat #gifted #smallbusiness #womeninbusiness #balance
  • 🤦‍♀️
  • Time to announce the winner of my @on_style_design giveaway... a REVIVE virtual design package worth R3200 goes to Cecile Blake @cecile.and.menagerie 🖤 C O N G R A T S! For anyone wanting some help with any room or space in their home, the @on_style_design team have 3 virtual packages available, all tailored to different requirements and budgets - hop across to their insta page or website for more details. . Pic: via @est_living inspiration for our outdoor entertainment area
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© 2017 - Ask Ashe - A Durban Brand Consultant + Lifestyle Blog created by Nicola Ashe