Hello and welcome,
I’m Nicola Ashe, a brand consultant and lifestyle blogger, living in Durban, South Africa.
You might ask how on earth those 2 things ended up together, so here’s my story.

I have a background in both interior and web design and spent my early years travelling across Europe & North America and working in restaurants. But after living in London for 3 years in the late 90s, I returned home to Durban and spent the next 17 years working at some of SA’s top companies, specialising in advertising & marketing, web, product & packaging design, point of sale design & manufacture, printing, TV production & event management.

Just over 8 years ago, I started a blog after being asked too many times to remember – “Where do I get that?”, “What is the best?”, “Who can do this?”, or “When is that on?” I either knew the answer, or had a suggestion and my friends used to joke and say, “Ask Ashe”.
I always said I’d start a business and name it that, but I started a blog instead and it became my place online, for the mess in my head to hang out.

For the first 6 years, I worked full time as an Advertising Account Manager, on both the Mr Price Group and then Unilever accounts and blogging was just a side hobby. It was my little space on the interwebs where I could share my thoughts, voice my inner monologue and punt any cool, relevant stuff going on in Durban, the design world, South Africa, overseas…
You name it – if I’d tried it and loved it first hand, or wish I could have because it was downright cool or clever, I blogged about it.

And then in 2015 I just had enough.
The corporate advertising world was driving me batty and it felt like my head was going to explode. I no longer felt passionate about what I was doing and it was as if something was missing. The scary thing is everyone around me thought I was so together and that I was living my dream – but it was quite the opposite. Cue many meltdowns and a good few months of soul-searching and I eventually threw in the corporate towel, along with the support of my husband.
I now use my knowledge of the industry and love of networking people, brands and places together, to assist small businesses with their own brand strategies and am my own boss.

So that’s how ‘Ask Ashe‘ finally became a real business.
It’s sometimes scary, often daunting and anyone who tells you that they have everything figured out is a total fibber!

But what I’ve learned so far is:

  • You never stop learning.
  • There’s an incredible network of people around you.
  • Work/life balance is often tricky, when you work at what you love, but planning makes it achievable.
  • Life isn’t nearly as serious as the mind makes it out to be. (That’s an Eckart Tolle gem – he is the shizz)

So, if you’ve read this far – thank you!
And if you’d like to find out more about what I do, or if we could work together, then please visit the SERVICES page.

Thanks for stopping by x

Ask Ashe Terms + Conditions Of Use
Nicola Ashe is identified as the owner, editor and content creator of Ask Ashe.
All content created & provided on Ask Ashe is for informational purposes only. The owner makes no representations as to the accuracy or completeness of any information on this site, nor found by following any link on this site.
The owner of Ask Ashe will not be liable for any errors or omissions in this information, nor for the availability of this information. The owner will not be liable for any losses, injuries, or damages arising from the display or use of any information.
The owner of Ask Ashe does not share personal information with third-parties, other than to deliver prizes to winners, after this information is supplied. The owner is not responsible for the republication of the content found on this blog, on other web sites or media without permission.
All content is written by Nicola Ashe.
Press releases are not published on Ask Ashe and unsolicited email containing them will be ignored.
Content supplied by 3rd parties may be used to reference facts or descriptions when writing material.
All images are either taken by Nicola Ashe, or were supplied by the venue/event/brand/business being written about. Images are credited to the original photographer where possible – should any picture not be credited accordingly, please advise the owner and it will be credited or removed immediately – nicola@askashe.com

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